Little Lunches is a catering business that supplies nurseries in Edinburgh and the East Lothians. I was asked to update their logo as it no longer reflected the values of the company. The original font was difficult to read and out of synch with the company ethos. My refreshed logo retains the main identifiable elements of the blue plate, fork and spoon, while replacing the old font with a new friendlier and more legible one. Plus an assortment of playful fruit and vegetable icons have been added to emphasise the healthy values of Little Lunches.
The logo developed across two stages, the first was to add the eating cues of a fork and spoon, and increase the font size to improve legibility.
As part of the project the client asked me to create a sub-brand for use within nursery settings that was aimed at encouraging the children to participate in healthy eating activities. ‘Healthy Little Foodies’ was born – featuring a rainbow palette styled with a whimsical font and fun graphic cues. The two logos have been used in partnership across a range of material including posters, activity packs, promotional documents and interactive serving suggestion cards.
