At the beginning of 2023 I was asked to create a logo for a new health campaign, which was aimed at encouraging the over 50s to change a few simple habits over the course of one month. The idea being that by the end of the month participants would really feel the health benefits and continue to practise their new habits.
The areas of change included social interaction, exercise, healthy eating, hydration and keeping their mind active. The logo I designed featured five 'characters' to embody each of these areas. They are used as a group for the main logo but can also be used separately when referring to each of the individual areas.
As part of the project I also designed a series of posters to launch the campaign, an infographic, a calendar to record progress and a certificate to be awarded on completion of the month duration.
Each of the five areas had an associated diary in which participants could record their journey and get tips for things to try.
The campaign also ran in Wales so I created a welsh language version of the logo and posters for use there.
