‘Playroom’ was a new children’s play cafe opening in Edinburgh in February 2019. ‘Little Lunches’ was already an established catering business supplying a number of nurseries in the area, so they wanted to incorporate that logo into their new business venture, in order to maintain brand recognition with their existing customers.
The logo is a fun mix of rainbow colours, dynamic graphics and a child-friendly font. It was important to include visual notes of healthy fruit and vegetables, plus demonstrate the playful nature of the cafe.
I applied the design style to the cafe’s external signage, business cards, advertising, banners and customer loyalty cards.
